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The brand was established by Adele and Edoardo Fendi in Rome in 1925. Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style. The collaboration with Karl Lagerfeld began back in 1965 and in 1992 Silvia Venturini Fendi seconded him in the creative direction. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. In 2019 Silvia Venturini Fendi becomes Fendi's Creative Director. Today Fendi is synonymous with quality, tradition, experimentation and creativity.
In 2015, Fendi moved its offices to one of the most emblematic buildings in Rome: the Palazzo della Civiltà Italiana. Fendi’s decision reflects the Maison’s intention to pay tribute to its heritage while simultaneously focusing on the future.
Palazzo Fendi is not just a flagship store, it is also a place where visitors can fully experience the magic of Fendi. Palazzo Fendi combines the Maison’s commitment to creativity in all its forms: from collections to architecture, even offering the chance to stay in the exclusive Fendi Private Suites.